Resident Evil 5 warnings scrawled across Europe

[Sunglasses]

Strange warnings have begun to surface in cities across Europe. The warnings read “They are in Kijuju.”
According to this gaming website several Kijuju warnings have been spotted in London, Rome, Barcelona, Berlin and Paris.

Some high res picture from Rome:
Source

[P Anderson DIE]

Lol thats some expensive advertising.

[Zombie Fred]

Sweet, looks like they're going viral over here on the streets and areas, like left4dead done. Awesome.

[Neoblast]

lol, now that's some fancy marketing over there....
I wonder who did them.... if any capcom employee or just some fan

[Guest]

Amazing, I see the images of Rome LMAO!

I found more:











Where are the photos of Barcelona?

[P Anderson DIE]

That last one looks like photoshop.

[Nomad9026]

Capcom are puting so much money for the advertising of re5. I'll admit it's fun to see all of this but honestly, the super expencive marketing won't make the game any better.

[missvalentine]

i imagine it was done my fans.

[Gradon]

In so many different countries? Yeah.

[P Anderson DIE]

It's a real strange way of advertising though what if you didnt follow the build up to Re5 and didnt know what Kijuju was, dont know bout you but that would freak me out seeing that.

[Vector]

This is awesome. Viral graffiti? Has it ever been done before?

[Sunglasses]

2 years ago Nintendo and Capcom promoted RE DS in Italy with fake zombies and gravestones

http://ds.qj.net/A-Zombie-laden-Italy/pg/49/aid/16811

So I think this is a new strange way of advertising for RE5, I don't think it is done by fan, also becouse many cities around the Europe have the same strange advertising.

[cleggy7]

wow. why would capcom do this?

[aris13]

WOW that looks awesome. Following the success of the Dark Knight everyone is in this intenet Viral Campain thing.

And after RE 4 the series has become Capcom's ace in the hole.

Cleggy7, Resident Evil is more popular than ever at this point and Capcom just wants money what else...

[Vector]

^ Viral marketing has been going on long before The Dark Knight, but I get what you mean.

One of the most memorable viral campaigns I can think of was for the movie Cloverfield. Viral marketing with sites like Slusho and the Tagruato company led to soooo much word of mouth, speculation and talk about what the hell the monster was. That movie owes A LOT of its revenue/'success' to its viral marketing.