NikkoCitiGroup is reporting on Capcom's apparent elation with how well Dead Rising's sales are going. They point to the Xbox Live demo as a main contributor to the success of the game.
Whether or not this is how Capcom feels is still up in the air, however if this is any indication theres a strong possibility XBOX Live will see a Resident Evil 5 demo prior to the release. More details can be read at Next Gen Biz.
This initial success of Dead Rising outlines the increasingly important role of digitally downloaded demos. NikkoCitiGroup analyst Soichiro Fukuda wrote, "Robust Dead Rising sales suggest the establishment of a successful pattern for US marketing whereby trial version downloads stimulate interest and lead to stronger actual sales." Users downloaded around 300,000 Dead Rising demos over Xbox Live worldwide.
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